Frequently
Asked Questions

About Mindset Health

Who are the team behind Mindset Health?

Mindset Health was created by co-founders Alex and Chris Naoumidis, and is backed by the leading accelerators Startmate (Australia-based) and Y Combinator (US-based). Backed by a coalition of investors from the US, UK and Australia, the team includes designers, software engineers and operations staff, supported by a range of clinical advisors.

What is Mindset Health?

Mindset Health is the company behind Mindset (the app) and Nerva. Mindset Health creates evidence-based hypnotherapy apps for common chronic conditions, working closely with leading clinician-researchers to ensure products are responsibly designed, easy to integrate with treatment plans and provide exceptional value to users. Mindset Health's mission is to help millions of people improve their health with their mind, reducing dependence on costly, invasive and high-risk alternatives.

About Hypnotherapy

Is it effective for everyone?

Research around suggestibility indicates there is variance within the population at large. The great majority of people are able to experience hypnosis, however not everyone finds it as easy to relax and focus. It's important to have realistic expectations that it's not how "deep" you feel but how open you are to new ideas.

Is hypnotherapy safe?

Hypnotherapy is exceptionally safe, when performed by an appropriately qualified and experienced practitioner (though, it is important not to listen when driving or performing other tasks which require attention).

How does hypnotherapy work?

Hypnosis creates a state of focused attention, where people are more receptive to suggestions and new ideas. We can see physiological changes in brain activity related to absorption, executive control, and awareness, which creates a more effective context for the delivery of psychological therapy and therapeutic suggestions. Studies have shown combining hypnosis with other therapies (like CBT) increase the effectiveness of the therapies alone.

What is hypnotherapy?

Hypnotherapy is when you utilize the focused state of attention (hypnosis), coupled with therapeutic suggestions, to facilitate greater mental and physical health in specific areas. When coupled with suggestions and psychological therapy, hypnosis becomes a powerful way for someone to harness their own resources to create change.

About Digital Therapeutics

How should I evaluate a digital therapeutic?

Many professional bodies provide guidance on evaluating digital health apps and digital therapeutics, and it is recommended to investigate whether these guidelines exist for your profession.  

Generally, these guidelines will recommend:
- Investigating clinical evidence for the product and for the type of therapy it delivers
- Test-driving the product or examining walkthroughs to understand what is being proposed to patients
- Understanding what role the digital therapeutic is intended to play in treatment (for example, as a complement/adjunct, a last resort, or a potential replacement for other therapies)
- Understanding questions of cost and convenience from a patient perspective- Checking treatment protocols for the conditions in question for any relevant guidance
- Engaging directly with app creators where required to follow up on any concerns

What conditions are digital therapeutics under development for?

Examples of medical disorders and disease states that digital therapeutics are being developed for include: Asthma & COPD, Attention-Deficit/Hyperactivity Disorder, Autism Spectrum Disorder, Cancer, Concussion & Traumatic Brain Injury, Chronic Pain, Depression, Diabetes, Epilepsy, Gastrointestinal Disorders, High Blood Pressure, Insomnia, Motor, speech and cognitive dysfunction, Multiple Sclerosis, Neurologic disease and injury, Opioid Use Disorder, Panic Disorders, Parkinson’s Disease, Schizophrenia, Sleep Disorders, Stroke Rehabilitation and Substance Use Disorder.

What is a digital therapeutic?

A digital therapeutic is a form of digital medicine or digital healthcare, where therapies are delivered via digital technologies.

While there are literally hundreds of thousands of apps in the health and wellness space, their quality can vary substantially; many have not been developed with clinicians, validated by independent trials, or tested for usability, efficacy and privacy protection.

In contrast, digital therapeutics are evidence-based therapeutic interventions driven by high quality software programs, designed to manage, prevent or treat a medical disorder or disease - essentially, these apps are designed to meet the high quality and outcome standards applied to other forms of therapy.

About Mindset (App) for Mental Health

How can I share feedback about the product?

You're welcome to submit by reaching out directly to our team at: chris@mindsethealth.com.

How can I refer my patient/client to Mindset?

Click this link and enter your details to receive our full briefing email for healthcare practitioners, which walks practitioners through how to share our products with patients (based on feedback from other practitioners, Mindset Health is delighted to share 'best practice' for introducing digital therapeutics to patients). You can always refer them to download the "Mindset" app.

Are there any side effects?

Hypnotherapy is generally relaxing and exceptionally safe. Adverse reactions are very uncommon and transient, but may include headache, drowsiness, dizziness, anxiety.

How much does it cost?

The Mindset app costs US$69.95 per year, or US$7.49 per month, which gives users access to more than 10 full programs and 15 standalone 'moments' for less than the price of a single in-person session.

Was this product created by an expert?

All Mindset Health products are developed in partnership with clinician-researchers who have developed specialised hypnotherapy practices around the conditions addressed by the apps. The Mindset app was created in conjunction with Dr. Michael Yapko, a leading clinical psychologist and hypnotherapy researcher with a focus on using hypnotherapy for mental health conditions like depression. Dr. Yapko has authored several books on the subject, and has taught hypnotherapy techniques to healthcare practitioners in over 30 countries.

How can I get more information about what the product involves?

All healthcare practitioners are eligible for free access, as well as personalised onboarding calls if desired. To access these, as well as an extended overview of the product and its clinical evidence base, please click this link and enter your details.
You will receive an email covering key topics relevant to healthcare practitioners, including:
- White Papers
- Digital app walkthroughs
- Printable app overviews for patients
- Instructions to organise your free access
- Invitation to a personalised onboarding session
- Instructions on how to collaborate with Mindset Health on future products & research
- Background on Mindset Health

What is Mindset?

Mindset provides structured app-based hypnotherapy programs and one-off sessions ('Moments') for a series of common mental health and life efficacy challenges. It covers topics from anxiety and depression, to relationships, sleep, productivity, self-esteem and decision-making - and many more.

About Nerva (App) for IBS

How can I share feedback about the product?

You're welcome to submit feedback by reaching out directly to our team at: chris@mindsethealth.com.

How can I refer my patient/client to Nerva?

Click this link and enter your details to receive our full briefing email for healthcare practitioners, which walks practitioners through how to share our products with patients (based on feedback from other practitioners, Mindset Health is delighted to share 'best practice' for introducing digital therapeutics to patients). You can always refer them to download the "Nerva" app.

What is the Nerva maintenance plan?

The Nerva maintenance plan is designed to allow users continued access to the educational readings, audio sessions and breathing exercises which they mastered during the structured 6-week course (on a personalised maintenance schedule), along with a specialised mode designed to assist with intense discomfort or anxiety during flareups. It allows users to continue building their skills and managing their IBS-related anxiety on their terms.

The maintenance plan is purchased alongside the 6-week structured course, but the subscription does not begin until the 6 weeks have elapsed. Users are able to cancel the monthly subscription at any time.

Are there any side effects?

Hypnotherapy is generally relaxing and exceptionally safe. Adverse reactions are very uncommon and transient, but may include headache, drowsiness, dizziness, anxiety.

How much does it cost?

Nerva costs US$97, giving users access to a structured six-week program of daily sessions for less than the price of a single in-person session. The Nerva maintenance provides the opportunity to continue using the core program content in a maintenance context, along with additional tools and a specialised mode designed to assist users managing flareups. Users are able to purchase the Nerva maintenance plan alongside the core program (in which case the subscription begins 6 weeks after purchase), or to purchase it after completion of the core program. The Nerva maintenance plan costs US$4.99 per month.

Was this product created by an expert?

All Mindset Health products are developed in partnership with clinician-researchers who have developed specialised hypnotherapy practices around the conditions addressed by the apps. Nerva was created in conjunction with Dr. Simone Peters, whose research with Monash University found that gut-directed hypnotherapy achieved a sustained reduction in IBS symptoms equivalent to reduction achieved by the gold-standard low-FODMAP diet. Dr. Peters treats hundreds of patients each year in person using this gut-directed hypnotherapy program at the Mind-Gut Clinic.

How can I get more information about what the product involves?

All healthcare practitioners are eligible for free access, as well as personalised onboarding calls if desired. To access these, as well as an extended overview of the product and its clinical evidence base, please click this link and enter your details.

You will receive an email covering key topics relevant to healthcare practitioners, including:
- White Papers
- Digital app walkthroughs
- Printable app overviews for patients
- Instructions to organise your free access
- Invitation to a personalised onboarding session
- Instructions on how to collaborate with Mindset Health on future products & research
- Background on Mindset Health

What is Nerva?

Nerva provides a structured six-week program of app-based gut-directed hypnotherapy for Irritable Bowel Syndrome. Users can download the app and access the program in the convenience of their own homes.

About Upcoming Products

I have a strong interest in one of the conditions Mindset Health is focussed on in future. Can I get involved in developing and/or beta testing future products?

Yes, definitely - please reach out to our founders to discuss at: chris@mindsethealth.com.

Where can I register my interest in hearing about products for specific future conditions?

Please enter your details as a healthcare practitioner on this website. We'd love to keep you up to date, and you can always email: chris@mindsethealth.com to learn more.

Where can I get more details on the chronic pain product?

Go to this page on our website.

What products will you make next?

There is a wide range of conditions which show great promise in terms of hypnotherapy. Our next product will be focussed on chronic pain, and other conditions on our roadmap include: Smoking Cessation, Erectile Dysfunction, Menopause (Hot Flushes), Teeth Grinding, and more.

About Free Access for Healthcare Practitioners

How can I get free access as a healthcare practitioner?

To assist healthcare practitioners in understanding our products, we offer free access via the following process:

  • Apply as a healthcare practitioner on this website (scroll to the bottom of this page and register your details)
  • Download the app
  • Create an account using your professional email
  • Go through the pages and press "X" on the top right once you get to the payment page
  • Press the top right chat button (the speech bubble)
  • Message our customer service team to let them know that you are a healthcare practitioner
  • They will unlock your access after verifying your status as a practitioner and message you to let you know it has been unlocked

About Onboarding for Healthcare Practitioners

Can someone from Mindset Health onboard me to the product?

Absolutely! Onboarding is not compulsory, but if you would find it useful, our team will be happy to schedule a short call at a time which is convenient for you. We are happy to walk you through the product and answer any questions you may have. We are also delighted to hear all feedback (especially on how to improve or what works particularly well), and would love to have a conversation which covers these points as well. To organise, email team@mindsethealth.com.

About Becoming Involved

If I want to upskill on hypnotherapy, is there a program I can take advantage of?

Mindset Health is developing an Accreditation program - a short web-based course which will allow healthcare practitioners to upskill on hypnotherapy and gain Mindset accreditation. Please stay tuned, and register your interest by emailing team@mindsethealth.com.

What opportunities are there around pilots and distribution partnerships?

We are looking to partner with leading clinics, hospitals and health networks to share Mindset Health products with patients at scale, and are happy to discuss pilots and distribution partnerships. If your orgnisation is interested in investigating these opportunities, please reach out to our founders to discuss at: chris@mindsethealth.com.

What opportunities are there around future product development?

We are looking to partner with leading researchers and clinicians at the intersection of hypnotherapy for chronic conditions on our roadmap, to create the evidence-based programs which our apps will deliver. If you are interested in investigating these opportunities, please reach out to our founders to discuss at chris@mindsethealth.com.

What opportunities are there to conduct and/or collaborate on research around Mindset Health products?

Mindset Health's Labs programs allow practitioners, clinicians and researchers to fast-track trials of the product and/or use data gathered through the product to conduct and publish research on hypnotherapy, digital therapeutics and the conditions which we address. If you are interested in investigating these opportunities, please reach out to our founders at: chris@mindsethealth.com.

About Reimbursement

Will patients/clients be able to secure reimbursement from insurers or government healthcare programs if I share the product with them?

Mindset Health is currently in the early stages of developing reimbursement eligibility, by organising independently-administered randomised controlled trials (RCTs) of our products which will demonstrate their clinical effectiveness, rest-of-life outcomes and cost outcomes. As these studies are completed and published, we will continue updating practitioners in our network to let them know the status of reimbursability by product.